A. Write in the first person: When your affiliation to Crossing Rivers Health is evident, you should make it clear that you are speaking for yourself and not on behalf of the hospital.
B. Use a disclaimer: In instances when your affiliation to Crossing Rivers Health is evident, consider including a disclaimer, such as “The views expressed on this (blog; website) are my own and do not reflect the views of my employer.”
C. Be respectful: Refrain from posting any content that is obscene, defamatory, profane, libelous, threatening, harassing, abusive, hateful or embarrassing to another person or entity.
D. Always protect patient privacy: Never reveal any information that would make the identity of a patient apparent as this would be a HIPAA breach.
E. Adherence to all laws and regulations: Individuals publishing content on social media should be reminded to adhere to all laws and regulations.
F. Confidential information: Be careful not to deliberately or inadvertently disclose confidential information, either organization information or patient information.
G. Identification: Identifying yourself as an employee of an organization associates all of the content you publish with your place of work. Only create content that is consistent with the professional standard to which you wish to be associated.
H. Personal responsibility: Individuals are responsible for any content they publish on social media sites.
I. Don’t “fight” online: Avoid unnecessary arguments. Provide any conversation “counterpoints” in a respectful, factual manner.
J. Trust your instincts: Review the content you are about to publish. If it gives you the slightest pause, delay publication until you are certain the content is appropriate.